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Fostering breakthrough AI innovation through customer-back engineering
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This is a developing story.
Despite years of digitization, organizations capture less than one-third of the value expected from digital investments, according to McKinsey research. That’s because most big companies begin with technological capabilities and bolt applications onto them, rather than starting with customer needs and working backward to technology solutions. Not prioritizing the customer can create fragmented solutions; disjointed…
- Despite years of digitization, organizations capture less than one-third of the value expected from digital investments, according to McKinsey research.
- That’s because most big companies begin with technological capabilities and bolt applications onto them, rather than starting with customer needs and working backward to technology solutions.
- Not prioritizing the customer can create fragmented solutions; disjointed…
Source Analysis
⚠️ Single-source story — treat as developing
MIT Technology ReviewFostering breakthrough AI innovation through customer-back engineering
7h agoRead original ↗