Apple Shares Behind-the-Scenes Look at MacBook Neo Intro Video

Executive Summary

Apple today released a YouTube Short revealing a rare behind-the-scenes look at the making of its playful MacBook Neo introduction video . The short clip gives what Apple describes as "a peek at some handmade magic," revealing the physical models and camera techniques used during production. Apple shows how real-world props were combined with visual effects to produce the final sequences. Apple does not usually share production insights for a major product launch videos. See the original "Hello, MacBook Neo" video below: The MacBook Neo launched in March at $599, and its introductory video was widely noted for its whimsey and charm. The MacBook Neo itself has proven to be very strong seller since its launch; Apple reportedly broke a Mac launch week record in the weeks following its debut, and the device has since sold out of inventory until the middle of next month. Related Roundup: MacBook Neo Buyer's Guide: MacBook Neo (Buy Now) Related Forum: MacBook Neo This article, " Apple Shares Behind-the-Scenes Look at MacBook Neo Intro Video " first appeared on MacRumors.com Discuss this article in our forums

Key Points

• Apple today released a YouTube Short revealing a rare behind-the-scenes look at the making of its playful MacBook Neo introduction video .
• The short clip gives what Apple describes as "a peek at some handmade magic," revealing the physical models and camera techniques used during production.
• Apple shows how real-world props were combined with visual effects to produce the final sequences.
• Apple does not usually share production insights for a major product launch videos.
• See the original "Hello, MacBook Neo" video below: The MacBook Neo launched in March at $599, and its introductory video was widely noted for its whimsey and charm.

Source Analysis